What is the Cochlear Provider Network (CPN)?
The Cochlear Provider Network (CPN) connects independent dispensing audiology/audiology-ENT practices dedicated to treating hearing loss with surgeons who are interested in raising hearing implant awareness.
CPN providers are focused on:
- A desire to offer all hearing solutions - beyond traditional amplification
- An inherent drive to be the hearing health care expert in the community
- Being comfortable with a medical model and partnering with a surgeon
- Experience with billing for services
- Being a licensed audiologist
Why is it important?
Many of the patients who would benefit from an implantable hearing solution are sitting in dispensing audiologists' offices. Unfortunately, the following statistics point to a gap in service offerings:
Less than 10% of people who would benefit from an implantable hearing solution are treated1,2
When implant recipients were polled, the majority said they did not receive information about implantable options from their dispensing audiologist or hearing aid provider2
Over 77% of recipients say that if they could do it over again, they would have gotten their implant sooner2
The question is...how do you start exposing your patients to potentially life-changing implantable solutions?
"I SEE IMPLANTS AS ONE OF THE MOST, IF NOT THE MOST, REWARDING PARTS OF MY PRACTICE, AND WELCOME ANYTHING THAT WILL CONTRIBUTE TO IMPLANT GROWTH."
Jon Isaacson, MD
How does the CPN work?
We know that you are the center of your patients' hearing health care, and your opinion and knowledge drive their decision making process. By offering all hearing loss treatments - hearing aids, bone anchored, and cochlear implant solutions you become the highly competent expert, consistently providing patient satisfaction. This expertise is a huge differentiator and a distinct advantage over those who have limited service offerings.
With the exception of the actual surgical procedure, CPN providers are involved in the "cradle to grave" care of their patients. This is much different from other practice models where the original healthcare provider may not ever see the patient again.
CPN providers are trained in:
Candidacy identification & evaluation
Initial activation programming
Follow up programming and audiology services
Billing and reimbursement guidelines
Troubleshooting and self-help services
Why partner with Cochlear?
Cochlear is the only manufacturer that offers a complete portfolio of implantable solutions, including cochlear implants, bone conduction, and revolutionary technologies such as Hybrid, which address hard-to-fit ski slope hearing loss.
Pioneer of cochlear implant technology
Most chosen and most trusted hearing implant brand3
More than 450,000 Cochlear recipients worldwide rely on us for access to the latest research and most current technology
Candidate management tool that allows you to stay up to date on your patients' journey
Help with awareness marketing always referencing you as the hearing health care provider
Facilitation of medical partnerships with participating CPN surgeons
Lifetime commitment to patients with our dedicated Recipient Services Group
"THE CPN PROGRAM HAS GIVEN ME THE OPPORTUNITY TO EXPAND THE CARE I CAN PROVIDE TO MY PATIENTS THAT GOES BEYOND TRADITIONAL SOLUTIONS. ADDITIONALLY, MY PATIENTS FEEL MORE COMFORTABLE KNOWING THAT I AM GOING TO BE THERE FOR THEM AT EVERY STEP IN THEIR HEARING HEALTH CARE JOURNEY."
Kollene Sistek, AuD
If you are interested in learning more, contact your local Cochlear field rep, or fill out the form on this page to Learn More. We look forward to hearing from you!
Goman, AM, et al. Prevalence of Hearing Loss by Severity in the United States. Am J Public Health. 2016;106:1820-1822.
Cochlear internal estimate, recipients data.
Cochlear Americas. Data on file. July 2018.