Brett Lee launches 'Sounds of Cricket' on the Today Show
Cochlear's Global Hearing Ambassador and cricket legend, Brett Lee, appeared on the Today Show to officially launch the awareness campaign Sounds of Cricket™ in Australia.
Brett was interviewed alongside Austin Philip, a 15 year old bilateral Cochlear implant recipient and Austin's mum Sheeba, who works with one of Cochlear’s clinical partners, Royal Institute of Deaf and Blind Children.
Austin is the star of a campaign video for Sounds of Cricket - a global campaign to raise awareness of hearing loss and treatments for hearing loss, such as cochlear implants. The initiative aims to raise awareness of the medical, social and economic benefits improved hearing can bring.
Almost 120,000 Australians aged 45 and over are estimated to be at risk of severe to profound hearing loss – but just 3% are getting treated . As part of the Cochlear Sounds of Cricket campaign, people can visit soundsofcricket.com to access online hearing loss checklists and information to find out if they, or their loved one, might be experiencing hearing loss. If people wish to seek professional advice, they can use the website to find their nearest hearing health professional.
- The Today Show segment aired on Channel Nine at 8:50am Saturday 23 January.
- Watch the segment on ninemsn
About Cochlear Limited (ASX: COH)
Cochlear is the global leader in implantable hearing solutions. The company has a global workforce of 2,700 people and invests more than AUS$100 million a year in research and development. Products include hearing systems for cochlear, bone conduction and acoustic implants. Over 400,000 people of all ages, across more than 100 countries, now hear because of Cochlear.
Please seek advice from your health professional about treatments for hearing loss. Outcomes may vary, and your health professional will advise you about the factors which could affect your outcome. Always follow the directions for use. Not all products are available in all countries. Please contact your local Cochlear representative for product information.
Views expressed are those of the individual. Consult your health professional to determine if you are a candidate for Cochlear technology.
In Australia, Cochlear™ Nucleus® implant systems are intended for the treatment of moderately severe to profound hearing loss.
In Australia, Baha® bone conduction implant systems are intended for the treatment of moderate to profound hearing loss.
In Australia, the Cochlear™ Osia® System is indicated for patients with conductive, mixed hearing loss and single-sided sensorineural deafness (SSD) aged 10 years and above with up to 55 decibels sensorineural hearing loss. Patients should have sufficient bone quality and quantity to support successful implant placement. Surgery is required to use this product. Any surgical procedure carries risk.
For Cochlear™ Nucleus®, Osia® and Baha® systems: This product is not available for purchase by the general public. For information on funding and reimbursement please contact your health care professional.
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